ICICIDirect Vs ProStocks Vs AxisDirect: Which one is better?
Last updated September 29, 2026
This IPO News reference page covers “ICICIDirect Vs ProStocks Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs prostocks vs axisdirect on service, account opening charges and amc, compare icicidirect vs prostocks vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs ProStocks vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs ProStocks vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs ProStocks vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs ProStocks vs AxisDirect on Transaction Charges
- Account Features
- Compare ICICIDirect vs ProStocks vs AxisDirect on Account Features
- Trading Platform
- Compare ICICIDirect vs ProStocks vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs ProStocks vs AxisDirect on User Rating
- Investment Offerings
- Compare ICICIDirect vs ProStocks vs AxisDirect on Investment Offerings
- API
- Compare ICICIDirect vs ProStocks vs AxisDirect on API Details
- Customer Service Offered
- Compare ICICIDirect vs ProStocks vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs ProStocks vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs ProStocks vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs ProStocks vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Brokerage: ICICIDirect ranges Rs 20, ProStocks ranges Rs 15, AxisDirect ranges 0.05% to 0.5%.
- Rating: ICICIDirect 4/5, ProStocks 4/5, AxisDirect 3.5/5.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Cheapest online trading services at 15 per order brokerage plan.
- Cheapest intraday call & trade service at just Rs. 10 per trade.
- Secure & hassle-free fund transfer via 30+ supported banks.
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- It does not offer a 3-in-1 account opening facility.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Flat ₹15 Brokerage Charges per Order
- ⚡ Unlimited Trading @ ₹0 Brokerage with Monthly Plans
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 0 (Rs 1000 Refundable Deposit) | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| Multiple Plans | Yes | Yes | Yes |
| Monthly Plans | No | Yes | No |
| Yearly Plans | No | Yes | No |
| ICICIDirect | ProStocks | AxisDirect | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for prostocks | Complete Brokerage Plans for axisdirect |
| Account Features Compare | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | Yes | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | No |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | No | Yes |
| Margin Trading Funding Available | Yes | No | Yes |
| Combined Ledger for Equity and Commodity | No | No | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | NIL | NIL |
| Trading Platform Compare | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | https://www.prostocksweb.com/ | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Star ProStocks | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | ICICI direct Mobile | Star ProStocks | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android Star ProStocks Download | Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS Star ProStocks Download | iOS AxisDirect Ring Mobile App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for ProStocks | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for ProStocks | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for ProStocks | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for ProStocks | Detail on Trading Platforms for AxisDirect |
| ICICIDirect | ProStocks | AxisDirect | |
|---|---|---|---|
| 267 Customer reviews Rate | 20 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 2.4 | 0.9 | 0.8 |
| Trading Brokerage Rating | 1.8 | 0.9 | 0.6 |
| Trading Platform Usability | 3.3 | 0.9 | 0.9 |
| Customer Service Ratings | 2.9 | 0.8 | 0.8 |
| Overall Rating | 2.5 | 0.9 | 0.7 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | ProStocks is Rated 0.9 / 5 based on 20 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | No | Yes |
| Online IPO Application | Yes | No | Yes |
| Mutual Funds | Yes | No | Yes |
| Bonds / NCD | Yes | No | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | Yes |
| Insurance | Yes | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | No | Yes |
| Equity SIP Investment | Yes | No | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL | NIL |
| API Compare | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| API Type | – | Trading API WebSocket API Publisher API Historical Data API | – |
| API Charges | – | Trading API + Websocket + Publisher API: ₹1,000Historical Data API: ₹1,000 | – |
| Customer Service Compare | ICICIDirect | ProStocks | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 1860 123 1122 | +91-2262-434343 | 022-61480808 |
| Account Opening Process | Online | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.prostocks.com/faq.html | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Sunlight Broking LLP,B-50, Pravasi Industrial Estate,Goregaon (East),Mumbai – 400063 | Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.icicidirect.com | https://www.prostocks.com | https://simplehai.axisdirect.in |
| ICICIDirect | ProStocks | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | Yes |
| Research Equity Reports | Yes | No | Yes |
| Research ETF | Yes | No | Yes |
| Daily Market Report | Yes | No | Yes |
| Free Tips | Yes | No | Yes |
| Quarterly Result Analysis | Yes | No | Yes |
| News Alerts | Yes | No | Yes |
| ICICIDirect | ProStocks | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 83200 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Free (₹1000 Refundable Deposit) | ₹500 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | 1000/- Refundable Deposit against charges | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹20 per ISIN | ₹10 |
| Demat | ₹50 per set up | ₹50 per set up + ₹50 courier charges | ₹3 per certificate |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹50 per set up + ₹50 courier charges | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹25 |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹25 |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹25 |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹25 |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | Nil |
| Failed Instruction Charges | ₹30 per transaction | ₹50 per transaction | Nil |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | ProStocks | AxisDirect | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Lifetime Zero AMC Demat Account and free delivery trading. Cheapest online trading services at 15 per order brokerage plan. Place an unlimited number of trades by subscribing to ProStocks monthly trading plan. Trade on Free trading platforms; mobile app, website, and desktop trading software. Different types of ProStocks Star API; Trading API, Websocket API, Publisher API, Historical API. FoxTrader, is an ultra-modern windows-based automated trading platform. Cheapest intraday call & trade service at just Rs. 10 per trade. Get referral benefits with Prostocks Referral plan. Secure & hassle-free fund transfer via 30+ supported banks. Free instant fund transfer via UPI. Advanced orders like Cover order, Bracket order, basket order, and after-market order. Place Good Till Triggered (GTT) order. Use online tools like brokerage calculator and margin calculator. No PCM fee. No proprietary trading. Detail Review… | Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | It does not offer a 3-in-1 account opening facility. ProStocks does not provide commodity trading services. It does not offer mutual funds investment facility. ProStocks IPO Apply facility is only available on the ProStocks website. It does not provide intraday trading tips, research, and advisory facility. Detail Review… | High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | 💼 Current Promotion Offer from ProStocks for InvestorGain Visitors: 📭 Lifetime Zero Demat AMC Account 📦 Free Delivery Trading 💹 Flat ₹15 Brokerage Charges per Order ⚡ Unlimited Trading @ ₹0 Brokerage with Monthly Plans 🚀 Open Instant ProStocks Account Now! | |
| Open ProStocks Account Now |
Source record: View original public source ↗